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The Brand

Made in South Africa

The world has changed vastly since pre-Covid days- and so have we. We've had to change the way we work and spend our leisure time, the way we shop, the way we connect with each other. With more time at home and the more time spent cocooning, many of us have also changed the way we dress to focus more on comfort. 

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What hasn't changed is our need to feel good and look stylish. 

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The new normal prompted us to put our heads together and create our brand inside-out

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inside-out is a carefully curated collection of sleepwear and leisure wear that's all about comfort without compromising on elegance and glamour. Express your individuality and style whether you're at home, or out and about. Go from lounging in front of the TV or enjoying a cup of tea in your garden, throw in a pair of sneakers, loafers or even your highest heels, add a smattering of lipstick and you're ready to face the world with confidence. 

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